New “NDO” Souvenir Series Released

It is almost time for the snow to start falling in Akita, and despite the beautiful white landscapes it brings, it is a shame that we’ll have to take a break from riding.
However, we do have some exciting news! “NDO”, a new souvenir series for the city of Daisen, has been released! In Daisen, it is being sold under the brand name “The Zen of Sen”, Sen being short for Daisen. The “sen” kanji in Daisen also represents special and extraordinary things, and as such, you should be looking forward to seeing what these souvenirs entail!